Canon just scooped a bunch of prestigious design awards for the 29th straight year

IF Design Awards 2023

For the 29th consecutive year, Canon has won a slew of IF Design Awards – one of the world's most prestigious awards within the field of design. 

The world's biggest camera manufacturer picked up eight awards in total, six of them for imaging products including the Canon EOS R7 and Canon RF 100mm f/2.8L IS USM Macro lens. 

However, Fujifilm managed to rack up a couple more. Like Canon it took home more awards in other areas of industry (24 in total), but scooped up 9 for its camera equipment including the Fujifilm X-T5 and Fujifilm X-H2S

The IF Design Awards was established in 1953 to bring international recognition to the best in industrial design, covering everything from AR glasses to air conditioners, typefaces to tea leaves, and washing machines to wristwatches.

Other manufacturers picked up awards for camera kit, too. Nikon snagged four, including one for the Nikon Z30, while Sony and Panasonic picked up one apiece for the Sony FR7 and Panasonic Lumix S5 IIX.

Given the stiff competition among imaging specialists alone, let alone the whole world of industrial design, it's amazing that Canon and Fujifilm did so well. But for Canon to take home awards for almost three decades in a row is simply remarkable.

Here are the imaging-related awards in full:

Canon EOS R7
Canon RF 100mm f/2.8L IS USM Macro
Canon RF 5.2mm f/2.8L Dual Fisheye
Canon XF605
Canon ImageProGraf TC-20
Canon ImageProGraf TC-20M

Fujifilm X-T5
Fujifilm X-H2
Fujifilm X-H2S
Fujifilm XF 30mm f/2.8 R LM WR Macro
Fujifilm GF 20-35mm f/4 R WR
Fujifilm XF 18-120mm f/4 LM PZ WR
Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR
Fujifilm VG-XH Vertical Grip
Fujifilm FT-XH Vertical Grip

Panasonic Lumix S5 IIX

Sony FR7

You might also be interested in reading about the best mirrorless cameras, from all manufacturers. You can also check out the best DSLRs, and if you're feeling argumentative you can read our takes on DSLRs vs mirrorless cameras and Canon vs Nikon, to see which kit we think is best.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.